Case:

Cone Health Foundation in partnership with the City of Greensboro

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Greensboro

North Carolina

City Population:

302,000

Organization:

Cone Health Foundation, City of Greensboro, East Greensboro NOW

Project Area:

Food access

Advocating for a healthy and bountiful food landscape in East Greensboro

Health and quality of life should not be tied to someone’s home zip code, and everyone should have choices about where to shop and what to eat. A collective of organizations working in Greensboro, North Carolina is seeking to get the city council on board with a plan to invest millions in community food access, showing that improving the healthy food landscape in East Greensboro can serve as a model for the rest of the city.

Project Overview

A hub for textiles, furniture, and most recently automobile manufacturing, Greensboro is growing, which is putting a strain on existing municipal resources and changing the development landscape. As cities grow and their populations change, ensuring all areas have access to a variety of food options is vital to ensuring all residents can thrive.

The availability of fresh, healthy, and affordable food is linked with a variety of quality of life metrics, including educational attainment and even life expectancy. EDDIT worked with the Cone Health Foundation, City of Greensboro, and community development corporation East Greensboro NOW to build support for growing the number of healthy and affordable food options in the city, with a focus on the historically underserved and economically disadvantaged East Greensboro.

The team also works with East Greensboro community members to bring their voices into the planning process so they can participate in development decisions made in their neighborhood.

Outreach is an essential part of any story, to bring in a diversity of community voices and ensure the message of healthy food resonates with neighbors in East Greensboro. The team has built a growing coalition of partners, allowing them to make an even stronger claim for food equity to municipal officials, and ensure the community has a sustainable food system for years to come.

Data Insights

The background research included using economic and cell phone usage data to understand the profile of the East Greensboro community in more depth. It also involved an assessment of existing food options — from traditional supermarkets to fast food and convenience stores — and an analysis of which gets the most foot traffic and why. This formed the basis of a food ecosystem analysis in East Greensboro, which shows that the area has many consumers who often need to travel to other parts of town for food, since the majority of food establishments are not in their neighborhood. Where traditional grocery stores may have been unsuccessful, the team presents new economic models to include smaller sites, prepared food, and other nontraditional options, reflecting that different people consume food differently. The goal is to bring healthy, fresh food to new spaces, such as dollar stores and faith based institutions, including through innovative connections with local Black farmers, which can spread the city’s growth out to the region as a whole.

As planners we are often aware of what the problem is, and what our data is telling us, yet that doesn't always get us anywhere. EDDIT helped open our minds to try and un-learn some of what we have been doing and try a different way of doing things, based in the belief that we have the capacity to make positive change today so that we can get to a better future tomorrow.

Isela Contreras-Dogbe
Regional Municipality of Wood Buffalo

A memorable insight from our time with EDDIT was when they [the EDDIT team] visited our community. It gave me a chance to tag along and visit the community assets we have in our neighborhoods, listen to conversations with stakeholders, and learn the passion and zeal these stakeholders have for their community. That was an "aha" moment for us -- to build our community engagement and engage every single aspect of our community stakeholders as we make decisions.

Martin Byaruhanga
Regional Municipality of Wood Buffalo
Program Manager, Community Partnership and Initiatives

The team brought a dynamic way of looking at existing resources from different perspectives, including figuring out how to apply an equity lens to the data that we have.

Martin Byaruhanga
Regional Municipality of Wood Buffalo
Program Manager, Community Partnership and Initiatives

Being part of the EDDIT cohort, I have learned more about how I can visualize and tell a story with the data that we have, and how we can reframe it to answer objective questions. I would say I'm confident in continuing to leverage the resources that we were provided through EDDIT.

Martin Byaruhanga
Regional Municipality of Wood Buffalo
Program Manager, Community Partnership and Initiatives

My key takeaway from this training was to shift from a problem-based perspective to a solution-based one.

Martin Byaruhanga
Regional Municipality of Wood Buffalo
Program Manager, Community Partnership and Initiatives

You really learn so much more about your project than you thought you were going to. EDDIT really gives you those tools necessary to make those big asks in the future and get the community involved in the future. And I would just absolutely recommend it to everybody.

Sarah Supple
City of Albuquerque
Operations Manager + Public Information Officer

A win that has come from EDDIT training is I feel like I can better verbalize my ask towards our audience, our target audience in the real world. I feel like I'm more comfortable talking about our project publicly, just generally speaking, whether it's to our community directors or whether it's to the community members. EDDIT has given me these tools to really feel comfortable in the way that I deliver the message.

Sarah Supple
City of Albuquerque
Operations Manager + Public Information Officer

EDDIT has expanded our understanding of equitable development and how to tackle that in other projects moving forward.

Sarah Supple
City of Albuquerque
Operations Manager + Public Information Officer

EDDIT has changed my approach to everything that we do. After every single session I would sit there and not only think about how it applies to the Rail Trail, but also how it applies to our Downtown Forward efforts and our other grant programs. I was like, oh my gosh, we can use this for absolutely everything that we're doing!

Sarah Supple
City of Albuquerque
Operations Manager + Public Information Officer

I feel more confident using data to support our call to action. I feel like I have a better sense of purpose for our data and a clearer sense of how I want to use it in order to make our case.

Sarah Supple
City of Albuquerque
Operations Manager + Public Information Officer

If you are considering working with the EDDIT team, do it. Do it. You will not regret it. You will learn a lot more than you thought you would learn.

Dr. Telisha Robers
Business High Point
Executive Director of Thrive High Point